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The Cow Calf Operator in the 21st Century: Remaining Relevant in the Future
Presented by Boehringer Ingelheim & Montana Stockgrowers Association

Join us as we explore the relevance of the cow calf producer and his relationship with the consumer as we operate in the 21st Century.

Our goal is to investigate the knowledge that retail has to understand the desires of our consumer today. As we look forward to new marketing strategies and how to strengthen the current strategies the consumer can offer a great deal of insight into the direction that our products are being pulled.

We hope to give producers ideas and thoughts to consider as they continue to develop their marketing plans in the future. Today the beef industry has strong demand and is very resilient, therefore we as producers need to see that and continue to evolve as leaders in this industry.

6:00 pm: Welcome from Boehringer Ingelheim & MSGA

6:10 pm: Presentation from Mr. Lamar Steiger
- Q&A with Dr. Gillespie facilitating the discussion
- History of Mr. Steiger’s relationship with Walmart and move to the understandings they have with consumers and the directions indicated by those consumers

6:50 pm: Q&A

7:00 pm: Closing remarks

Apr 13, 2021 06:00 PM in Mountain Time (US and Canada)

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Lamar Steiger
Lamar Steiger grew up in NE Wyoming on the 12,000 acre JH Ranch. His father, an early innovator, implemented the use of AI, continental breeds, & performance testing in the 1950s. Lamar Steiger grew up in NE Wyoming on the 12,000 acre JH Ranch. Lamar now resides outside of Walmart’s home town—Bentonville, Arkansas, consulting with ranchers throughout the Ozarks on management & profitability. He began working with his wife’s family in 1983 as general manager of Jac’s Ranch—the largest Angus seed-stock producer in Arkansas. The Wal-Mart meat team contracted him to help initiate an innovative change to a portion of their beef supply, upending “the way it’s always been done” by creating a ranch-to-retail supply chain to ensure consistency and quality at an everyday low price. Scott Neal, Senior Vice President of Meat, Seafood & Fresh says, “His experienced leadership in genetics, genomic & environmental evaluations & livestock husbandry guided decisions at Walmart for a half dozen years."
Joe C. Gillespie, DVM MS
Professional Services Veterinarian @Boehringer Ingelheim
Dr. Gillespie was born and raised in rural South Texas. After high school he attended Texas A&M University where he received degrees in Animal Science (BS, 1990), Reproductive Physiology (MS, 1993) and Veterinary Medicine (DVM, 1995). Following graduation, he moved to southwest Nebraska where he has practiced veterinary medicine since 1995. Over the last 20 plus years he has worked in both Beef and Dairy Medicine. He with his wife Julie and three children (Andersen, Tucker and Reese) still reside in the rural community of McCook, Nebraska. In December of 2018 he joined Boehringer Ingelheim as a Professional Services Veterinarian. His areas of focus are Animal Health, Reproduction and Continuous Improvement to create Business Profitability.