Presented by Boehringer Ingelheim & Montana Stockgrowers Association
Join us as we explore the relevance of the cow calf producer and his relationship with the consumer as we operate in the 21st Century.
Our goal is to investigate the knowledge that retail has to understand the desires of our consumer today. As we look forward to new marketing strategies and how to strengthen the current strategies the consumer can offer a great deal of insight into the direction that our products are being pulled.
We hope to give producers ideas and thoughts to consider as they continue to develop their marketing plans in the future. Today the beef industry has strong demand and is very resilient, therefore we as producers need to see that and continue to evolve as leaders in this industry.
6:00 pm: Welcome from Boehringer Ingelheim & MSGA
6:10 pm: Presentation from Mr. Lamar Steiger
- Q&A with Dr. Gillespie facilitating the discussion
- History of Mr. Steiger’s relationship with Walmart and move to the understandings they have with consumers and the directions indicated by those consumers
6:50 pm: Q&A
7:00 pm: Closing remarks