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Contagious / Ask Heretical Questions Livestream session, 2.30pm - Brought to you by Lively
Businesses love certainty. They tend to focus on answers, not questions. But we believe creative companies in uncertain times should flip that mindset and question everything, even the staunchest beliefs and practices. Heretical questions can cause schisms. They don’t always lead to fun conversations. But in this session we’ll explain why these are the interrogations that could protect your business and invigorate your marketing.

We will also be joined by live-marketing specialists Mike White & Mark Mitchell –founders of creative agency Lively – who will present a 10-minute provocation: 'Events are dead, long live events.'

May 27, 2020 02:30 PM in London

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Speakers

Katrina Stirton Dodd
Editor at Large @Contagious
Katrina is Editor at Large at Contagious, responsible for event content and the programme of client briefings the team delivers for brands, agencies and conferences around the world. She was a founding member of the Contagious Advisory team and launch editor of I/O, the company's strategic intelligence tool. Katrina has a long a history of writing about what happens when creativity and commerce collide, a fascination for innovation and an enduring love of music videos.
Michael White
CEO & Founding Partner @Lively
Mike has spent 20 years creating award-winning immersive, innovative and entertaining experiences. Originally invited by Virgin to start his own agency, Mike has designed brand experiences for Virgin, Twitter, Spotify and many more global names. That's why he's on the Campaign A-List for leading marketers.
Mark Mitchell
Founding Partner @Lively
Mark is a groundbreaker in the world of live content experiences and streaming. He's directed brands such as Spotify and Twitter through global live streams; launched podcasts; and created memorable content series. That's why he's one of the industry's most innovative names.