With the Farm to Fork Strategy presented on 20 May 2020, the European Commission aims to create a sustainable EU food system that safeguards food security and protects people and the natural world. It intends to ensure affordable, healthy and sustainable food for consumers. Thus, it responds to increasing demands for healthy and environmentally friendly products. According to an Eurobarometer survey from April 2019, the most important factors for Europeans when buying food are origin (53%), price (51%), food safety (50%) and taste (49%). In addition, two thirds of respondents (66%) said they had changed their habits after finding out information on food risks.
But how do we define sustainability? Is it achieving food security within environmental limits, by addressing food waste and dietary choices for example, or should we consider additional aspects such as inequalities in access to food, viability of local producers or the maintenance of regional specific foods? How do we frame the question of sustainable eating, and how can we achieve this objective? What role do lifestyle changes play? What should be the best approach to support EU consumers to eat sustainably?
This webcast will bring together decision-makers, organizations and other stakeholders to discuss how sustainable eating can be defined, addressed and achieved to ensure consumers can make the right food choices.