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TMA Roundtable: Customer Experience (CX) Marketing: Best Practices for Nurturing Existing Customers and Clients
Kick off August with our next TMA member event! According to Salesforce’s recent State of Marketing report, 84% percent of customers say the experience a company provides is as important as its products and services. This is up from 80% in 2018. Marketing leaders must empower teams across their organization to optimize the customer experience.

If we’ve learned anything over the past four months, it’s that this pandemic has set the stage for more meaningful, personalized engagement. Hear about individual CX journeys from our experts and gain a new perspective on the importance of trust, listening, and placing the customer at the center of your vision and decision-making.

Our current panelists who will be sharing their company's CX marketing journeys are:

- Bob London (Moderator), TMA Board Member and CEO of Chief Listening Officers
- Cindy Zhou, TMA Board Member and CMO of LogRhythm
- Anuj Agrawal, CMO of Earth Networks
- Shashi Bellamkonda, Marketing VP of Leap

* This event is open to TMA members and their guests
** You will need a registered Zoom account to access this event.

Aug 6, 2020 12:00 PM in Eastern Time (US and Canada)

* Required information


Cindy Zhou
TMA Board Member and CMO @LogRythm
Cindy Zhou brings more than 18 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations to LogRhythm as Chief Marketing Officer (CMO). Cindy spearheaded marketing transformation at multiple technology companies including BackOffice Associates, IBM, Emptoris, Rivermine, and MCI. Prior to joining LogRhythm, she was CMO of Level Access, a digital accessibility solutions provider, where she drove the company’s marketing, inside sales, and sales enablement initiatives. She was also vice president and principal analyst at Constellation Research, a senior level marketer at BackOffice Associates, and led worldwide demand generation for IBM’s Smart Commerce initiative.
Bob London (moderator)
TMA Board Member and CEO @Chief Listening Officers
Bob London, founder and CEO of Chief Listening Officers, is a 20+ year marketing strategist who helps emerging B2B companies develop marketing strategies that start with learning the customer’s true perspective—what he refers to as discovering the customer’s Elevator Rant. Bob also serves as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. Bob's clients have been honored more than 20 times on the Inc. Magazine list of 5000 Fastest-Growing Private US companies. Bob is a regular and passionate writer and speaker on the topic of listening to customers, and his work and writing have been featured in the Wall Street Journal, The Washington Post, Forbes, the Miami Herald, USA Today, Inc. Magazine and The Washington Business Journal. Bob also serves on boards of advisors for several high-growth tech companies and other organizations, including ParkMyCloud (acquired by Turbonomic), IQExchange and DCA Live.
Anuj Agrawal
CMO @Earth Networks
At Earth Networks, Anuj is responsible for worldwide strategic marketing including corporate marketing, product marketing, and demand generation. Prior to Earth Networks, Anuj held leadership positions at companies within the data and analytics space. He recently was VP of Marketing at Orchestro, a SaaS analytics provider, driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. In addition, Anuj led marketing solutions at IXI Services and held various marketing and product management positions in the technology industry at companies such as Intel and Virgin Mobile USA.