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TV MIM - PART I - The quest for cross-platform/media audience measurement
The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM). This conference is one of egta's three annual events, where Directors and heads of research from TV/Video sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution, and more. If your job is to prove TV/Video’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!

MIM 2022 will take place online and across two distinct TV sessions:

MIM Part I – Thursday 27th January – 14:30 to 16:30 CET
The quest for cross-platform/media audience measurement. In this online session, we put the spotlight on some of the major industry developments and give you updates from the WFA’s cross-media measurement initiative, Cflight, as well as recent efforts to revolutionise TV measurement in the US.

MIM Part II – Thursday 10th March – 14:30 to 16:30 CET
Proving the Value of TV/Video. Research and insights on Attention and TV Effectiveness. In this session, we will give the floor to members and companies who have released recent studies to prove TV/Video’s unmatched impact throughout the marketing funnel.

Jan 27, 2022 02:30 PM in Brussels

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