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Brands Drive Direct Mail Engagement Through Informed Delivery | Virtual Loyalty360 Expo Session


Oct 29, 2020 10:51 AM

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Fernando Mello
Informed Delivery Program Manager @USPS
Fernando Mello has been the Program Manager for Informed Delivery since March of 2020. In this role, he leads the development of new features and enhancements for the Informed Delivery platform. The program mission is to provide mailers the ability to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights. Prior to joining Informed Delivery, Fernando was a Project Management Specialist in the Product Innovation Support team for two years. This role involved research and analysis on market trends and emerging technology relating to the shipping industry, with a focus on product returns. Identifying and presenting opportunities for enhancing USPS products and services as well as exploring new ones aligned well with his background in process improvement and engineering. His postal career began in 2015 as an Operations Industrial Engineer (OIE) at the Dulles Processing & Distribution Center.
Tracy Brooks
SVP @Salem-One
Tracy Brooks is Senior Vice President at Salem One, Inc. He is responsible for the strategic direction and growth of one of the fastest growing print based corporate communications companies in the U.S. Tracy is part of a world class team assisting Salem One’s national brand clients in developing and implementing direct marketing strategies that improve their bottom line. His career in marketing and advertising spans 30 years. He holds numerous certifications including USPS Certified Direct Mail Professional and volunteers his time as a proactive industry advocate. Tracy is a graduate of Appalachian State University and currently serves on the Advisory Board for the App State Graphics Communications Management Department.