Apex Insurance Group looks at webcasts as a way to generate high quality qualified prospects. Webcast also allows you to present yourself as the authority in the area and earn the individual’s trust. Webcasts also can create an agent and prospect bond, especially when selling online. In todays selling environment agents rarely meet prospects and clients in person. Webcasts are free and yield outstanding result when conducted and promoted properly. If you enjoy the process, you can always invest in software and equipment that creates a richer experience for your attendees.