There has never been a more important moment to source, elevate and accurately contextualize diverse voices in America. That said, much of this activity seems centered on altruism, rather than business growth. While the moral imperative is obvious, it’s not the metric for other kinds of brand storytelling. So we ask, how can we make the conversation around diverse insights and stories more sophisticated and credible in the future of brand strategies?
Moderated by USA TODAY journalist, and Storytellers Project founder Megan Finnerty, this panel discussion will explore a variety of perspectives, and show tangible examples, highlighting the role of diversity in storytelling from the standpoint of brand, talent and business leaders.