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Digital Engagement for Self Pay Collections - A Case Study
Digital patient engagement strategy that leverages omni-channel communication methods to simplifying patient interactions. Join Jackson Hospital Assistant VP Revenue Cycle David Ralston and Noel Felipe of MedAssist to hear the results of moving to a new digital platform, including greater patient engagement and higher satisfaction, an increase of cash recoveries, a reduction of the cost to collect and decreased bad debt write offs. Jackson Hospital's digital collection strategy enables patients to engage differently, providing them digital communication options that increase interactions, automate payment collection and streamline financial assistance administration while simultaneously identifying previously undiscovered funding sources using advanced analytics, AI and machine learning.

Learning Objectives:
1. Explain the patient experience benefits gained through digital patient engagement capabilities.
2. Define the financial benefits an organization should expect when moving away from traditional (phone and letter follow up) self-pay follow-up and expanding to digital patient engagement outreach.
3. Describe the impact digital financial interaction with patients/consumers brings an organization in terms of strategic information for improved revenue cycle performance and patient contact efforts.

Key Take Away: Providing attendees with a concise picture of a real health system experience moving into the world of digital patient engagement within the Patient Financial Services/Revenue Cycle operations.

TN Chapter of HFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National
Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Aug 11, 2020 11:00 AM in Central Time (US and Canada)

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