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Personalizing the Viewer Relationship: Membership, Custom News Products and Community Building
Before streaming grew into a giant, broadcasters didn’t have to think about a one-on-one relationship with viewers, but streaming, ATSC 3.0 and subscription strategies for streaming and mobile force TV networks and stations to monitor and develop relationships like never before. How are they pursuing this challenge and how is technology – and marketing – helping?

Nov 18, 2021 01:00 PM in Eastern Time (US and Canada)

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