Welcome to Substrakt’s new series of free webinars where we’ll be sharing practical tips, resources and insights about various topics relating to content, SEO & analytics, user research and digital strategy.
In the third of these sessions, our content strategist Zosia will be joined by our digital expert Kat to talk all about understanding and measuring the performance of your content.
By the end of this session, you will know:
1. why you should split your content by user intent
2. how to categorise your content by user intent
3. how to create segments and reports in GA4 to monitor the impact of your content based on user intent
We’ll then do a quick 10 minute live demo so you can see it all in action, before leaving plenty of time for Q&A. Sound good?