Jobs to be Done provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable. JTBD uncovers the “why” behind customer needs by deconstructing a “job” that consumers are trying to get done.
This topic will appeal to not only research professionals, but Innovation and Product Development and Management professionals as well, with practical knowledge on how to apply and leverage the JTBD framework to succeed in a customer-centric way.
The webcast will focus on Best Applications and FEQs (Frequently Encountered Quandaries).
Key take-aways include:
• how to write a jobs statement
• pitfalls to avoid
• how to prepare the organization before getting started