"What's your book about?" is a question that fills many writers with terror. Learn how to answer this question with confidence in this craft seminar. Writers at all stages of the publishing process—whether you're drafting your manuscript, querying agents, or about to have your debut published—can benefit tremendously from thinking about their book from a reader's point of view. Conceptualizing a book gets at the paradox at the heart of book publishing: your book must be totally original and similar to something that's already popular. Leigh Stein, the author of five books and a coach who's helped other writers sell projects to major publishers, will share her experience from both a craft and industry perspective. By the end of the seminar, writers will be able to describe their own book in a succinct and compelling way.