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Is Print Dead? Non-Dues Revenue with Chamber Publications
Join Ed Burzminski, President/CEO of Chamber Marketing Partners, with his panel of guests:

Steve Rosansky, CEO of the Newport Beach CA Chamber of Commerce,
Rhonda Zunker, CEO of the Bulverde-Spring Branch TX Chamber of Commerce and
Lisa Hermes IOM CCE, CEO of the McKinney TX Chamber of Commerce

Representing three quite different communities, a coastal community, a growing community in the Dallas Metroplex and a fast growing former farming community, this panel discusses

1. Is print dead?
2. Why produce a printed publication?
3. What messaging works for each community
4. Non-dues revenue potential of printed publications

1. In this digital age, what value is there in print
2. How to define a printed publication's purpose
3. How to define the messaging for a publication
4. How much non-dues revenue a publication can add

Feb 25, 2021 11:00 AM in Pacific Time (US and Canada)

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Lisa Hermes, IOM CCE
President/CEO @McKinney (TX) Chamber of Commerce
McKinney is a growing city in the North Dallas Metroplex. In the path of Dallas' 20 year northward expansion, Lisa has led this chamber to significant membership growth, new office space and relevance for the business community. The annual Community Guide & Business Directory is published in-house.
Rhonda Zunker, IOM
President/CEO @Bulverde-Spring Branch (TX) Chamber of Commerce
Bulverde-Spring Branch is a fast growing community. A partial ranching community developing an urban feel. Developers have been building upscale homes, attracting newcomers from nearby San Antonio. From the banking industry, Rhonda led this chamber to growth and relevance. The annual Business Directory & Community Guide is published in-house.
Steve Rosansky
President/CEO @Newport Beach (CA) Chamber of Commerce
Newport Beach is an upscale, coastal community in southern California. Formerly a business owner, Steve has led this chamber through transition, moving to new offices becoming a vibrant voice for business in Orange County, CA. The annual Newport Beach Business Guide is published in-house.