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Return of the Chinese Traveller? Preparing for a Post Zero-Covid World
Pre-pandemic, more than 150 million Chinese tourists travelled abroad every year. As three years of Zero-Covid restrictions finally lift, will Chinese outbound travel ever recover to its 2019 levels, how have the expectations of China’s travelling shoppers changed, and what can brands do now to prepare for their return?

Drawing on TONG’s rich on-the-ground insights and experience, this webinar will explore answers to these questions and more, providing the latest updates on consumer sentiment and trends that will shape outbound tourism and travel retail through 2023 and beyond. Join us for the TONG Take on the situation as it unfolds, with plenty of time for any burning questions.

This session is suitable for organisations related to destination marketing, hospitality and travel retail. Spaces are limited and so TONG reserves the right to prioritise brands over other service providers.

Topics to be covered:
- The facts and motivations behind changes to China’s Zero-Covid Policy
- The size of the prize - what do the numbers tell us?
- The Chinese tourist mindset - how have the priorities of China’s outbound tourist changed since 2019?
- How brands and destinations should begin to engage and win back Chinese travellers in the coming months
- How to create lasting relationships with Chinese travellers

10:00 - 10:10 AM - Introduction and background
10:10 - 10:25 AM - Insights across the change in policy, the
response from Chinese citizens and what brands should be doing to make the most of this opportunity
10:25 - 10:35 AM - Best in class case study review: how to engage with Chinese tourists
10:35 - 10:45 AM - Q&A

Jan 26, 2023 10:00 AM in London

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