Your donors are presented with financial requests every day. From direct mail or "snail-mail" to multiple pop-up ad requests imploring them to "see-me-hear-me-look-at-me," their attention is bombarded from all sides. So how do you get your voice heard among the barrage?
In this webinar, you’ll hear how you can successfully build a bridge between direct response and major gift fundraising through a strategic mid-level fundraising program.
When you attend Building Bridges, you will learn:
- How to garner attention with a combination of direct mail and digital communications.
- The steps you can take to generate donor-focused plans.
- About crafting donation-generating offers for mid-level givers, with concrete examples.