For our next Online Talk we dive into the programmatic advertising market by examining programmatic ad sales strategies with some of the market leaders in the space. To give an overview of their offerings as well as the particulars behind them, we are pleased to welcome Steve Mummey, SVP of Digital Ad Revenue & Technology at AccuWeather and David Amodio, Deputy Head of Digital and Innovation at Channel 4.
AccuWeather will share lessons from their transformation into a digital-first company. Steve will explain how AccuWeather has been using programmatic as the main sales channel for their inventory. He will also share insights on how a fully automated sales approach has impacted their internal structure and highlight the main opportunities it can bring when it comes to increasing the value of the company’s inventory.
David will give an overview of the recent developments in automation and programmatic sales at Channel 4. The presentation will cover the launch of Channel 4’s new programmatic marketplace for the company’s VOD inventory and how its fits in the recently announced Future 4 Strategy.