One of the most common consumer objections to heat pumps is the cost of installation. To handle this objection, it’s important that you are taking full advantage of rebates and incentives offered by manufacturers or municipalities to help consumers bridge the cost gap. Having this information at-the-ready can be a key selling point with homeowners, so shouldn’t you also include information about rebates and incentives in your marketing efforts?
On Wednesday, September 22nd, at 5pm ET, Energy Circle's Founder and CEO Peter Troast will discuss the role of rebates and incentives in an effective heat pump marketing campaign. We will review the value propositions you can frame to explain the benefits of heat pumps to homeowners, as well as ways you can better leverage rebates and incentives to sell more heat pumps. Sign up today for this important discussion!