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How to Perform a Routine Site Audit with Google Analytics
In this one hour workshop, our partners at BVA will show small business owners best practices for setting up their Google Analytics. Then, show them how to perform a routine audit to uncover rich insights about their website performance and consumer journey. Attendees will learn:

-Best practices for setting up their Google Analytics
-How to perform a quick and effective analytics audit
-How to organize and prioritize their findings

BVA is a commerce agency that incubates and grows the direct-to-consumer brands that people love.

Presenter Bios:

Victoria Colson:
With seven years experience in the consumer goods and retail industries, Victoria’s background in eCommerce strategy and omni-channel marketing has successfully helped DTC and B2B brands grow their online platforms and increase visibility in their respective markets. As a Senior eCommerce Strategist at BVA, she provides her Clients with data-driven insights to guide their Storefront strategy and drive incremental revenue growth.

Kristen Stanise:
Kristen is an eCommerce and digital marketing Strategist at BVA who, in her 6 years of experience, has worked across various DTC vertices including Beauty, Clothing, Health & Wellness, and more. Her method of creating successful strategies is rooted in data analysis and the constant observation of new trends in the digital realm. The only thing she enjoys more than consuming great brands, is helping her clients achieve eCommerce success.

Dec 15, 2021 02:00 PM in Eastern Time (US and Canada)

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