Artificial Intelligence supercharges a ‘measure it, optimize it' strategy to better recycling. Nowhere is this riper for deployment than the epicenter of our recycling ecosystem—the MRF. Imagine the confidence in operational decision-making when need and results data is automatically at hand. Imagine the value of automated feedback to recycling education and incentive programs about their efficacy in driving positive change to what is placed in the bin. Imagine knowing what’s left to recover and targeting it. Imagine helping manufacturers see how their packaging helps or hinders MRF recovery operations. This is Better Recycling.