We are a nation more engaged than ever with our soaps and news content. What does this tell us about the growing power of local and regional communities during lockdown? And how can this support brands as they aim to connect once again with customers and viewers as we emerge from lockdown?
Join Kate Waters, Director of ITV’s Client Strategy and Planning team in conversation with:
John Whiston (Managing Director, Continuing Drama and Head of ITV in the North)
Lucy West (Head of News, Granada Reports)
Jason Spencer (Business Development Director, ITV Commercial)
We’ll share our understanding of how communities differ across all parts of the UK, how important emotional connection is on a local level, and the power of regional storytelling that reflects regional culture. With insights and trends to help media and creative planning, this is a webinar not to be missed.