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Market Research 101
Join this webinar to learn how to use library resources to start researching your market.

Thinking about starting a new business and need to validate it? Want to unveil a new product or service and not sure if your customers will love your idea?

Meet your new best friend, Market Research! Join us and get an introduction to what library tools you can use to research your market efficiently and effectively to strategically set yourself up for success. At this webinar, you'll learn how to:

+determine your product or service's demographics
+how to identify, target, and market to your ideal consumer
analyze industry trends
+understand the scope and makeup of your potential market
+how to find your competitors

About the Presenters: This program will be led by Madeleine Wolske, Business Librarian, and Laura Reiss, Adult Services Librarian.

Oct 28, 2021 12:00 PM in Central Time (US and Canada)

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