Data sharing is the lifeblood of the marketing industry. Technology and security companies have been slow to recognize the opportunity to enable organizations to share data in a secure manner. Data security products, today, focus on securing data in siloed storage. Enabling security in a multi party, multi user environment where the data can easily flow between partners is key to helping marketing companies build trusted data sharing platforms. Emerging regulations are requiring partners and vendors to adopt security and privacy practices to remain compliant. To make matters worse, with EU courts declaring that the US Privacy Shield did not adequately protect the data of EU citizens, the burden is back on organizations to comply comprehensively with GDPR regulations.
Carol Meyers, former CMO at Rapid7, will lead the discussion around the most effective approaches to sharing and protecting customer data with some of the most forward-thinking practitioners and leaders: Patrick Dineen, CIO at Nielsen, George Coruguedo, CTO at Redpoint Global, and Purandar Das, CEO at Sotero.