Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? How can companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives?
We are thrilled to invite you to our third Wellbeing Academy event, where we'll be hosting Nir Eyal best selling author of "Hooked" and "Indistractable" for an up-close-and-personal masterclass on building habit forming products. Whether you're an entrepreneur working on a new idea or an established startup, this is your unique opportunity to get valuable insights and actionable steps for building products that people love and creating habits that stick.
16:00-16:10 - Opening Remarks, Miri Polachek, CEO, Joy Ventures
16:10-16:40 - How to Build Habit Forming Products, Nir Eyal
16:40-17:00 - Ask Nir Anything, Q&A with audience
Keynote speaker and best-selling author, Nir Eyal, writes, consults, and teaches about the intersection of psychology, technology, and business. Nir is a former Lecturer the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Hooked has sold over 250,000 copies and is published in over 20 languages.
*About Joy Ventures*
Joy Ventures is a first-of-its-kind startup studio dedicated to building, funding and supporting companies developing consumer products for wellbeing. Joy Ventures offers a unique investment model: funding and supporting founders and startups at various stages, seeding ideas and collaborating on new venture creation, and advancing early technology development. Joy cultivates a community of entrepreneurs and innovators to help people across the globe live more joyfully, with long-lasting positive impact on wellbeing.