Speaker: Sara Simmonds
Learn the ten foundational principles to unlock your business' unique proposition and learn what really counts in the eyes of your dream customer. Sara draws on her personal experience in the
fashion industry as a former buyer for the major UK-based department store Harvey Nichols, and founder of a successful sustainable, artisan-produced denim line to provide a roadmap for driving direct-to-consumer digital sales. She'll share how to identify
your hero product, articulate your brand purpose in a way that speaks to your target market, and meaningfully engage with your customers online.
The Webinar will be divided into a presentation- and a Q&A part.
Duration: approx. 1,5h