Amazon Advertising is the hot potato of 2021. 87% growth in Q2 year on year seems out of this world when you hear the figure out of context. Yes, Amazon Advertising is big, but who is it for? Are you missing out on something and how can you become part of that movement (and should you)? The good news is that Amazon Advertising is pretty straightforward for search marketers, the bad is that you may not get a chance to get access to it.
1) What is Amazon Advertising?
2) What overlaps and synergies exist between Amazon Ads and Google Ads?
3) What you need in order to get going with Amazon