PubNation - A Two Day Summit
There’s a new paradigm coming into the world of news publishing. Traditional newspapers globally are on the way down, but in India, strangely, it looks like the print medium will have a long run ahead, even as digital publications see rapid uptake in the face of digital acceleration. Convergence has been forced upon news organisations; even as they keep the print presses running and delivering the newspapers to our doors, they are being forced to reinvent themselves in the digital spaces as well as partaking in the video monetization opportunities available online. Content is at the heart of any editorial newsroom with pieces of information going out to the various news media targeted at specific audiences. Effective and new ways of advertising inventory selling around this content is what sales pros are slowly but surely picking up. New models of revenue generation, virtually or in the real world are the order of the day - Programmatic advertising, native content, client led customer acquisition and advertising solutions. Ad tech, martech service providers have become strong partners of the news media.
At Pubnation we will be bringing together print, digital, and video executives from the news media business, ad tech companies, agencies and brands to understand the way forward for the news publishing business – legacy print, digital and video.