Are you ready to go cookieless? Earlier this year, Google announced plans to phase out third-party cookies by 2022. With the clock ticking, the ad tech industry is rallying together to create a third-party cookie alternative that will enable ad buying, targeting and attribution to continue seamlessly for advertisers.
Marketers looking to stay one step ahead can get the inside scoop on how to prepare to go cookieless. In this webinar, our panel of industry leaders will share the latest insights on:
• The latest industry developments in mapping identities without third-party cookies
• How to leverage your first-party data in preparation for a cookieless future
• Why contextual targeting will continue to be critical to advertising success
• How to start your Beta testing and effective ad partner collaboration