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How socio-cultural trends impact jewelry design and the world of gems, by Donatella Zappieri
The fields of jewelry and gems have always been part of larger shifts in culture. Forecasting requires a wide scope to encompass cultural, economic and technological issues that have an impact on consumers’ choices and spending habits. Mega trends cross industry lines because they involve shifts in lifestyles, reflecting changes in generational cohorts, or mirroring cycles in the economy.

The talk will focus on the in-depth analysis of why and how mega trends influence the latest creations in jewelry as well the reasons behind the preference for specific stones and cuts. It will offer a pragmatic approach towards the understanding of the notion of “Zeitgeist” and the key role it plays in the evolution of jewelry design, jewelry manufacturing as well as the jewelry and gem industry.

Nov 7, 2021 03:00 PM in Zurich

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