The COVID-19 pandemic was challenging, but as private practice physical therapy providers we now have the opportunity to reestablish, and even redefine our roles in the communities we serve. This means strategically communicating, messaging, and marketing our practices. Physical therapy programs do not include education on marketing yet, this is an essential element to a successful business. This webinar will introduce the scope of marketing resources and tools available to PPS members, and ultimately support your journey to being fruitful in your practice.
• Recognize the basic elements to developing a marketing plan and how to measure ROI, with knowledge on how to access supporting resources.
• Understand the opportunities for how The Fit Factor can be incorporated into a practices marketing plan.
• Be able to utilize each element of the Monthly Tool Kit.
• From 99 marketing ideas, to hundreds of social media shareables, be knowledgeable on accessing resources and tools to support marketing and PR.
*This webinar is open to Private Practice Section Members only.*