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Level Up Your Education Content Marketing Strategy with Pillar Pages
Join Education Digital Marketer Jenny Munn and CB&A’s Charlene Blohm as they provide actionable tips for gaining visibility and establishing credibility through a next-level SEO strategy – pillar pages. If you have lots of content on an education topic your company wants to own, then a pillar page is a must-have in your marketing plan.

In this 1-hour webinar, learn what pillar pages are and how they support a business-to-education (B2E) content marketing strategy. Gain best practices for leveraging existing content assets to establish your company as the topic authority to drive substantial, relevant traffic to your website.

Sep 28, 2020 01:00 PM in Central Time (US and Canada)

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Speakers

Charlene Blohm
President & CEO @C. Blohm & Associates, Inc. (CB&A)
Charlene Blohm knows how to take businesses to the next level. Since founding CB&A in 1991, Charlene has partnered with organizations of every stripe to deliver bottom-line value. From early stage Davids to multinational Goliaths, she has a knack for seeing what others often don’t. Charlene has earned several accolades individually and on behalf of the agency, and she’s a frequent guest speaker on all-things education PR, marketing and sales. Charlene’s know-how in journalism, advertising and promotions established strong networks that she continues to cultivate.
Jenny Munn
Search Marketing (SEO/SEM) Digital Marketing Consultant @The Munn Group
Jenny is an independent digital marketer and SEO consultant with more than 10 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. A frequent speaker, Jenny is on the faculty for the AMA (American Marketing Association) and has taught SEO to thousands of marketers over the past 10 years.