Integrated marketing is a strategy used by virtually every successful business and brand. Yet today, marketing hype and information about what works and doesn't can be dizzying if not downright confusing.
This course provides valuable insights on marketing strategies and will cover the spectrum of media from TV and direct mail to social media, web advertising and more. We will explore the impact of consumer behavior and media utilization, which directly affects how patients choose your practice. You'll learn to dispatch hype and better understand where and how to invest in marketing.
Truly understand where "patients come from"
Understand the state of traditional and digital media and its impact on marketing & budgeting
Understanding the crucial elements and impact of branding done right
Identify hype and reality in marketing based on data and consumer/patient behavior
Build an integrated marketing plan that delivers cost efficiency and builds your practice's brand
Learn to measure only what matters