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Optimise Your Partnerships to Power Through the Era of Uncertainty - Part Two: Advertiser Insights
Partnerize and PerformanceIN have brought together leading brands and partners for a two-part webinar series to discuss how partnership marketing has a critical role to play in your marketing mix–and not just in times of crisis. In the second part of this webinar series, you'll hear from:

> Otrium's Lee Carter
> Karen Millen's April Roberts
> Made.com's Helen Keighley
> Expedia's Mattias Nordlander

Join part two to:

> Hear from leading brands as they share how they’re using partnership marketing to succeed during the downturn.
> Understand the role affiliate marketing plays in a technology-first brand’s marketing mix and how they prepare for tougher and more competitive trading conditions.
> Gain insights into what makes a good partner when times are tough.
> Take away tried and tested strategies for navigating the rough seas ahead via the partnership channel.
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April Roberts
Affiliate Marketing Manager @Karen Millen and Coast
April is the Affiliate Marketing Manager at Karen Millen and Coast with a demonstrable history of working in the retail industry globally. At Karen Millen and Coast, she has worked hard to implement a more diverse partner network and move away from solely relying on specific partner types, as well build key relationships with content partners to deliver sales and brand awareness.
Lee Carter
Head of Affiliates @Otrium
Lee is an award winning Head of Affiliates with a proven track record of driving both performance and incrementality. His rich experience covers projects on both the brand and agency side of affiliate marketing, managing campaigns in multiple global markets. His previous roles as a data analyst makes him a master of trend analysis, data and reporting, uncovering hidden opportunities for growth that are often overlooked.
Helen Keighley
Senior Affiliate Manager @MADE.COM
With a wealth of experience agency and client side, Helen has worked with some of the world’s top fashion and retail brands. In her capacity as Senior Affiliate Manager at MADE.COM, she takes an analytical, ROI-driven approach to drive incremental revenue and customer growth. Helen has a natural ability to drive meaningful, productive relationships with key strategic partners through innovative ideas and joint opportunities which continually drive performance.
Sean Sewell
Co-founder and Senior VP @Partnerize
As co-founder and Senior VP of revenue, EMEA, Sean’s tenacious leadership and ability to build strong relationships has helped drive extraordinary growth for Partnerize on a global level, as well as increase the platform’s partnership strategy and client portfolio. Sean’s work over the years has helped inspire and influence the performance marketing channel across all levels. With a keen eye for future-gazing, Sean’s leadership will steer the next evolution of the sector.
Mattias Nordlander
Senior Manager, Strategic Initiatives @Expedia Group
Mattias is a highly motivated, ambitious, and target-driven senior manager with several years’ international experience in Commercial Strategy, Project Management, and Digital Marketing roles across the technology industry. A solutions-oriented professional with a proven track record of nurturing relationships and identifying opportunities to create mutually beneficial partnerships, Mattias is an entrepreneurial self-starter with a thirst for knowledge and self-development.