Topic: DonorBase / TargetSmart Digital Audiences
DonorBase and TargetSmart recently announced a partnership to leverage robust data sets and modeling expertise with digital audience delivery, opening a world of exciting possibly for nonprofits, agencies, and direct/digital data planners.
Join Bruce Demaree and Sherene Kelly (DonorBase) and Bill Russell (TargetSmart) to explore all your newly available opportunities!
In this webinar you will:
• Review the scope and use of DonorBase cooperative data
• Learn about TargetSmart’s data modeling and digital campaign delivery
• Consider data segmentation and modeling options specific to digital audience deployment
• Explore identity resolution and loading your audience to prominent digital channels for campaign execution
• Understand the relationship between audience volume and channel pricing