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Introduction to Search Engine Optimization (SEO) for SMEs
Good SEO is like dressing to impress. Your personality and core values stay the same but the right packaging will make you much more noticeable in a crowd. Since over 90% of online traffic is channelled through search engines like Google and Yahoo, it only makes sense to maximize your visibility to them. Improve your website search results and SEO rankings with well-targeted traffic with new digital marketing strategies.
The workshop will seek to guide the participants on the following topics:
1.Keywords and Search Volume
2.Planning your Website (SIte Links, Titles & Descriptions)
3.Content Creation Strategy
4.Backlinking
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