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Friday Fireside Chat - Rita McGrath & Charles Trevail, Global CEO of Interbrand
Interbrand - the company that helps brands create iconic moves - is at the very forefront of new thinking about building brands and creating connections. I've been working with them on the concept of leaving behind industry-anchored thinking and embracing more arena oriented thinking. Charles also leads a fantastic podcast series called "Outside In With Charles Trevail" where he features academics, business leaders and many others in a fascinating series of conversations. Join us to get some insight into where brands have been but more importantly where they are going!

Apr 2, 2021 11:00 AM in Eastern Time (US and Canada)

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