Learn how to use library resources to determine your customer segments, analyze your market potential, and start developing your marketing plan. We will use Gale: DemographicsNow and Mergent Intellect to identify your customer demographic, how much money they make, where they live, and what they value. By identifying and creating your ideal customer profile, you can understand what they want, how to market to them, and generate a profitable advantage. Understanding your customer's buying behavior is also important, because it allows you to comprehend what your customer will need and how often they will purchase your product or service.
About the Presenter: This workshop will be led by Madeleine Wolske, Business Librarian. You will need a library card to use our online resources, contact Madeleine if you have any questions. This workshop is not just for those who want to start a business or nonprofit, but also for those who want to reevaluate their current enterprise and grow.
Registration is required. Sign up to get the Zoom link.
Start + Grow Your Business webinar series:
Feb 1, Do-It-Yourself Brand Photography, 7 pm
Feb 11, Roundtable | Tell Your Story, 8 am
Feb 15, Get Ahead with Social Media, 7 pm
Feb 25, Identify Your Customers, 8 am
Starting or Growing your Business? We can help. Champaign.org/launch