One of the top three most popular reasons B2B companies exhibit at trade shows is to generate leads. However, many exhibitors struggle to make substantial improvements show after show and year after year because they aren’t seeing the full picture. If you’re ready to take your exhibiting efforts to the next level, it may be time to thoroughly reevaluate your lead management process.
Exhibitors - in this session, you will learn:
• The absolutely essential, but often overlooked, first step towards effective lead management
• What you should be focusing on in each stage of the exhibiting process
• Deep dive questions to help you evaluate and improve your lead management efforts