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Making TV easier to buy – A vision from the US with OpenAP and ViacomCBS
egta is delighted to welcome David Levy, CEO of OpenAP, and Travis Scoles, Senior Vice President of Product Management, Advanced Advertising at ViacomCBS, to an Online Talk on how to make TV easier to buy, plan, execute and measure.

During the one-hour-long virtual event, David will present OpenAP’s value proposition to publishers and advertisers, showcase a demo of OpenAP’s newly launched linear SSP and discuss next steps as well as the company’s vision for the future.

Following David’s presentation, Travis Scoles will join a fireside chat with David and egta´s Director General Katty Roberfroid, bringing the broadcasters´ perspective to the discussion. Our speakers will focus on how collaborative projects such as OpenAP can transform the way TV is sold, where they fit in publishers' internal sales processes and how they connect with other cross-industry projects on the market.

About OpenAP
OpenAP is an advanced advertising company bringing simplicity and scale to audience-based campaigns in television. In partnership with its members AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel, OpenAP makes it easy for buyers to plan, transact and measure against new emerging targeting capabilities and ad products at scale.

About ViacomCBS
The multinational mass media conglomerate ViacomCBS is one of the founding members of OpenAP. The company has long cemented its position as one of the leaders of the video space thanks to its efforts aiming at simplifying the buying process of an increasingly dizzying array of video offerings.

Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact cecile.benedetti@egta.com

Apr 22, 2021 04:00 PM in Brussels

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Speakers

David levy
CEO @OpenAP
David Levy is Chief Executive Officer of OpenAP, the advanced advertising company leading the standardization of audience-based campaigns across television Publishers. In partnership with its members AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel, OpenAP makes it easy for buyers to plan, transact and measure against new emerging targeting capabilities and ad products at scale. Before joining OpenAP in May 2019, David served as Executive Vice President of Strategy and Operations at Fox Networks Group (FNG), where he was responsible for driving strategy and accountability across the ad sales organization.
Travis Scoles
SVP of Product Management, Advanced Advertising @ViacomCBS
Travis manages product and product strategy for ViacomCBS's advanced advertising solution, Vantage.