egta is delighted to welcome David Levy, CEO of OpenAP, and Travis Scoles, Senior Vice President of Product Management, Advanced Advertising at ViacomCBS, to an Online Talk on how to make TV easier to buy, plan, execute and measure.
During the one-hour-long virtual event, David will present OpenAP’s value proposition to publishers and advertisers, showcase a demo of OpenAP’s newly launched linear SSP and discuss next steps as well as the company’s vision for the future.
Following David’s presentation, Travis Scoles will join a fireside chat with David and egta´s Director General Katty Roberfroid, bringing the broadcasters´ perspective to the discussion. Our speakers will focus on how collaborative projects such as OpenAP can transform the way TV is sold, where they fit in publishers' internal sales processes and how they connect with other cross-industry projects on the market.
OpenAP is an advanced advertising company bringing simplicity and scale to audience-based campaigns in television. In partnership with its members AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel, OpenAP makes it easy for buyers to plan, transact and measure against new emerging targeting capabilities and ad products at scale.
The multinational mass media conglomerate ViacomCBS is one of the founding members of OpenAP. The company has long cemented its position as one of the leaders of the video space thanks to its efforts aiming at simplifying the buying process of an increasingly dizzying array of video offerings.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact email@example.com