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Rethinking Catalogs
Join Daniel Hetzer, of Lands' End and Elizabeth Gooding of Inkjet Insight for a discussion of how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. This session looks at the impact of COVID-19 as well as trends toward customization and personalization that predate the pandemic and will consider new strategies for when to print, what to print and how to print.

You will learn:
- How shifting customer attitudes are affecting retail buying patterns
- Objective approaches to measuring catalog and direct mail effectiveness
- When personalization and customization can be used effectively and efficiently


Daniel Hetzer, Creative Director,
Lands’ End Outfitters and Global Brand Retail
Daniel brings more than 15 years of design, creative, and marketing direction experience from companies such as Parts Unlimited/Moose Racing, Trek Bicycle Corp, Footlocker, and Lands’ End. He has experience in brand identity and awareness, creative strategy, product, photo/ video, print, digital, social, and package/apparel design. Daniel’s goals are to discover that next great idea, make beautiful visuals that identify the brand, and have a message that is relevant. He thrives on leading teams of creatives and loves coaching and mentoring future creatives and leaders.

Elizabeth Gooding, Curious Consultant and Professional Problem Solver,
Inkjet Insight
Elizabeth has a rare ability to see design related issues from many perspectives. She has managed creative teams on complex print and digital design projects, selected outsourcers for major brands and helped print organizations to retool operations and educate sales teams. At Inkjet Insight, Elizabeth helps organizations evaluate the potential of inkjet, optimize their operations, and work effectively with designers to grow pages profitably. She is also the co-author of an award-winning book on designing for inkjet.

Aug 10, 2020 01:00 PM in Eastern Time (US and Canada)

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