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Crafting Compelling Sustainability Communications in The Age of Greenwashing
From the ban on microbeads to growing concern over single-use plastics, the buzz around “clean beauty” to the more recent “blue beauty” movement, it’s fair to say consumers are waking up to real impact that their beauty regimen has on the planet.

Further galvanised by the effects of the pandemic, conscious consumers are looking to re-evaluate their beauty routines – and take steps to ‘clean up’ the industry as a whole.

The growing emphasis on sustainability has given rise to an exciting new generation of beauty brands that are generous in education and don’t require consumers to compromise between efficacy, ethics and aesthetics. And yet the predominance of misleading eco-claims and lack of universal sustainable certification means that “greenwashing” is still rife.

As a result, the ability for beauty brands and retailers to communicate sustainability in a way that is clear, compelling and constructive is more essential than ever before.

In this session, Spring Studios will identify the 5 guiding principles for crafting sustainable beauty communications that capture consumers’ imaginations and help to bring about meaningful change and then Sarah Jossel, Beauty Director of The Sunday Times Style will discuss these with Sally-Anne Limb Insights Director of Spring and our guests Sarah Brown, Founder of Pai Skincare and Arnaud Meysselle, CEO of REN Clean Skincare

Thursday 22nd July, 16.00pm BST

This event is free for CEW members. If you require a non-member ticket please contact hello@cewuk.co.uk

Jul 22, 2021 04:00 PM in London

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