The pandemic radically changed the way Americans workout, creating an at-home fitness boom that paved the way for meteoric growth within the virtual fitness market. With gyms and studios temporarily shuttered in 2020, individuals forged new routines from the safety and comfort of their own homes with the help of a rapidly growing assortment of connected equipment and digitally streaming classes.
According to the advisory firm Lincoln International, the global digital fitness market ballooned to $27.4 billion in 2020, up 32.6% from $6.7 billion in 2017. While this growth was led by major players like Peloton, Mirror, and Apple Fitness, it also included a number of emerging companies bringing new high-tech equipment to the scene and diversifying the market.
Join us on Wednesday, May 12, at 11 a.m. ET / 8 a.m. PT as Business Insider retail reporter Bethany Biron hosts a live panel discussion with prominent fitness leaders on the future of exercise.
In this webinar, we will talk to some of the fitness industry's most notable figures, including Tonal CEO Aly Orady, Echeclon CEO Lou Lentine, Physique 57 CEO Jennifer Maanavi, and CB Insights senior analyst Jake Matthews.