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As narratives of gender continue to evolve in pretty much all corners of the globe, the way we express and represent masculinity is changing. A male misery epidemic, the exposure of toxic masculinity and a progressive Gen Z agenda are reframing what it means to be a man today.

Without intervention, brands that speak to men are at risk of falling behind.

This session, presented by associate director Erryn Balzan and co-hosted with 72andSunny, will consider:

– The cultural shifts impacting narratives of masculinity and the new, emerging expressions

– How brands can harness these opportunities to drive comms, product innovation and more

– What we can learn from recent brand and cultural examples in Australia and beyond

– How to communicate authentically, while avoiding the slippery slope of tokenism.

We’ll round off our discussion with a Q&A panel made up of modern male representatives, featuring: Jason Ball (start-up founder and agent for social change), Kyle Hugall (head of creative strategy, Lion) and Jimmy Nice (musician and artist).

Hope you can make it!

Mar 18, 2021 01:00 PM in Canberra, Melbourne, Sydney

Join Crowd DNA Sydney’s Erryn Balzan, and our friends at 72andSunny, for a session mastering how brands can engage with new expressions of maleness…
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: CrowdDNA.