As narratives of gender continue to evolve in pretty much all corners of the globe, the way we express and represent masculinity is changing. A male misery epidemic, the exposure of toxic masculinity and a progressive Gen Z agenda are reframing what it means to be a man today.
Without intervention, brands that speak to men are at risk of falling behind.
This session, presented by associate director Erryn Balzan and co-hosted with 72andSunny, will consider:
– The cultural shifts impacting narratives of masculinity and the new, emerging expressions
– How brands can harness these opportunities to drive comms, product innovation and more
– What we can learn from recent brand and cultural examples in Australia and beyond
– How to communicate authentically, while avoiding the slippery slope of tokenism.
We’ll round off our discussion with a Q&A panel made up of modern male representatives, featuring: Jason Ball (start-up founder and agent for social change), Kyle Hugall (head of creative strategy, Lion) and Jimmy Nice (musician and artist).
Hope you can make it!