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There is no denying that how you deliver a message can often be just as impactful as the message itself. Join this session to hear lessons learned while navigating difficult community conversations during an ongoing global pandemic, civil unrest, negative national attention, and book challenges. In this presentation, you'll gain strategies for difficult communication, including how to develop messaging, empower and support frontline teams, and activate community advocates. Discover the significance of transparency, empathy, and authenticity in your messaging while examining challenging scenarios facing libraries today.