Taking Your Sponsorship Program Virtual
Description: Over the last 30 days, the Event Garde team has received daily inquiries about innovative approaches to reimagining sponsorships. The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. For those who have shifted to virtual or hybrid conferences, searching for creative and unique opportunities to secure sponsorship dollars is top of mind. Luckily, in today’s technology-driven environment there are still plenty of ways to recognize sponsors and provide them access to your audience! Join us for this webinar as we help you identify new sponsorship opportunities, mitigate sponsorship refunds, and manage sponsor expectations to support sponsor/partner retention.
Specifically, during this one-hour discussion, we will look at the following:
1. Identifying virtual sponsorship ideas
2. Shifting sponsorship dollars vs. refunds
3. Managing sponsor expectations through effective communication
4. Demonstrating impact to support sponsor retention
Aaron Wolowiec - CEO, Event Garde
Kara Nacarato - Director, Development & Special Initiatives, Event Garde
Lindsay Gross, - Director, Director of Facilitation Services, Event Garde
Event Garde is a CAE Approved Provider. This program may be applied for 1.0 credits toward your CAE application or renewal professional development requirements.