In 1961, two friends from Broadway visited Key West. Peter Pell and Jim Russell fell in love with their surroundings: brightly-colored flowers, exotic fruits, and resplendent birds. Residents urged them to open a silk-screening factory, which became Key West Hand Print Fabrics. The company began printing and selling textiles to visitors and hired an artists name Suzie dePoo who produced a marvelous array of tropical imagery on fabrics. One of the company’s principal customers was Lilly Pulitzer. This presentation tells the story of how Key West Hand Print Fabrics became the backbone of the industry on the island.