When compared to the rise of social media and various digital marketing tactics, email marketing might be considered “old school”, however this channel is still both highly relevant and incredibly effective. With some of its advantages including client inbox delivery, personalization and its cost compared to other marketing tactics, it’s clear that email marketing continues to help b2b marketers reach their audience and grow their business.
However, highly effective emails are only achieved in tandem with key best practices. In this webinar our panelists will review what they consider to be some of the most effective practices marketers can implement to crush their open and click-through rates and become a genuine source of knowledge for their subscribers.
Marketers attending this event will…
1. Learn how to be clear, concise and conversational in emails
2. Discover tips and tricks for success when it comes to successfully engaging your email subscribers
3. Explore strategies for a mobile centric world.
This webinar will be moderated by Ericka Patten (Project Manager, Ogilvy), with insights from panelists Brittany Burke (Senior Director/ Client Partner, Oracle) and Eli Snyder (Technology Strategy Director - Intelligent Demand). You’ll hear from Brittany and Eli just how they crush their open and click through rates all while learning today’s best b2b email marketing practices.
Discover how to be a genuine resource for your clients and prospects and the results will speak for themselves. Register now.