During this session, brand storytelling pioneers Story Worldwide and leading chip designer Arm will discuss the essential need and process to define a brand's unique and own-able narrative before crafting brand stories. They believe that this has never been more important than the current time. The challenges that Covid 19 has created are forcing brands to re-imagine how to create compelling and immersive stories. This session will go on to show how the combination of a century old technique along with up to the minute technology can overcome, or even go further than before, to engage audiences in today’s new reality. In the process we'll discuss a model borrowed from Hollywood and applied to advertising, creating a campaign in a world where traditional video production techniques are out of the question.