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Know Your Audience
There is no “one size fits all” for Baby Boomers…….their motivations for leaving a gift in their Will may be a very personal connection to the cause, or something far less tangible than that.

The ability to tap into these deep-rooted motivations as well as understand the needs, preferences and behaviours of the Baby Boomer generation will undoubtedly strengthen your legacy marketing and stewardship.

We invite you to join the discussion as our experts lift the lid on the evolving attitudes and motivations of this valuable audience, and share tips and insights for communicating with Baby Boomers in the most effective way.

Jul 12, 2022 10:30 AM in London

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