An all-encompassing crisis like a global pandemic puts you at ground zero, and how we communicate with employees makes all the difference in how they … and the organization … move forward. This session will examine how the Communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, innovate, and then shift again as the stage of the crisis changed.
Presenters Dina Wolfman Baker, SCMP, Principal/Head of Marketing and Communication, and Leanne Gent, Chief Talent Officer, Cambridge Systematics, will discuss how team members accessed professional networks and leveraged practices to the needs of the company and its staff. Learn about:
- Strategies for an HR/Communication partnership and a team-based approach in crisis communication
- Lessons learned for improvement in future crises
- How to link crisis communication with company strategy, business imperatives and employee needs
- Opportunities to leverage technology for effective crisis communication